Mid-summer is an excellent time to ramp-up marketing. This new list delivers tech tools to market & grow, without breaking the bank. If you missed my May tech list, definitely look at Top Tech Tools to Save You Time & Money Now Add Video (no acting required) Everyone wants to liven up their websites with
Have you ever made an accidental, but potentially harmful mistake? Well that happened to me. I got an email (you know where this is going) and thought I was replying to the sender. Instead, it went to another person. When the mistake was revealed, I was absolutely sick! OMG!!! My reply was harmless, but the accidental
One of the privileges of working nationally with multiple organizations is the opportunity to connect with experts across subjects, including technology tools. I collect technology tips where ever I can. As spring turns to summer, it’s a good time review your processes and add new tools. Here’s a list of top technology tools that make your life easier! Give them a
In nature, weak animals use bluffs to appear powerful and threatening. Skunks are a great example. Their only weapon is noxious, but harmless fumes. The powerless skunk’s goal is to make us afraid, but it’s a bluff. Negative emotion is like skunk spray. When someone releases a noxious tirade, we tend to react against a perceived threat. That’s a natural
I’ve been speaking to hundreds of advisors on branding and it’s a focus for those I coach. Across the nation, there’s a pattern. Many of us struggle to articulate our unique brand in a concise and compelling statement (me too). My branding guru says a brand should be summarized in only 7 words. Sounds impossible! Ultimately, it comes
I follow marketing news, so you don’t have to. Here are favorite rules and tips from marketing gurus. Enjoy! Three Marketing Rules 1) Selling is Out: People have been oversold. They’re cynical and suspicious. Traditional “selling” doesn’t work anymore. It turns people off. 2) Attention is Rare: Research shows we’re bombarded with 3,000 – 20,000 marketing
What the heck is “Fluency”? How does it deliver the win? Fluency (a psychology term) indicates how easily people read, understand and interact with something. The more something is fluent, the more we like it and judge it to be good. If it’s unappealing or confusing, we think “BAD”, no matter how good it actually is. It’s important that prospects
I’ve been encouraging advisors across the country to talk to women who are centers of influence when they want to develop more business. Stop telling & selling. Ask for help. Women don’t mind asking for directions and we don’t mind being asked (it’s practical). One of my financial advisor clients did this with great success. Here’s
