Story of the Day:
Today I am going to tell a story on myself. I spent the last year researching women consumers and clients. In the process, I discovered how women make decisions. You might think: “Barbara you’re a woman, of course you know about women!” When I research and write professionally I remain as objective as possible. I want recommendations to be based in fact not my personal experience. I try to leave “me” out of it. I want everyone (me and my clients) to have complete confidence in the conclusions and recommendations. Recently, I’ve been making a lot of decisions related to the release of The $14 Trillion Woman. It’s been revealing to find myself naturally following the process described in my research. I wasn’t even aware of it. I was just going about my normal way of making decisions. Suddenly I had an ‘aha‘ moment. I was acting exactly like the women I describe in The $14 Trillion Woman! Most funny (at least for me) – I wasn’t even trying. I was just doing my thing and voila – I ‘m the $14 Trillion Woman too!
Fact of the Day:
Women tend to ask a lot of questions and want time to consider before choosing any product, service or professional advisor. They have a much longer due diligence process than most men.
Tip of the Day:
Don’t be concerned if a woman wants to ask questions, discuss and consider options. She may want to get more information from additional sources (this is typical for many women). This is not your cue to pile on the pressure and persuade her. That will probably drive her away. Instead show appreciation for her desire to find the best fit. Then ask what is important to her in making the decision. She will appreciate your desire to be helpful and you will find out what she needs.
