Aren’t you so tired of the mouth-foaming vitriol all over the Internet? I am! When I share my 3-D’s of digital etiquette, compared to our 3-I’s cesspool, people laugh and say, “That’s so right!”. One of my favorite publishers encouraged me to write it. Here we go…..(Now, I might be the target of mouth-foaming vitriol)
The 3 D's of Digital Communication
Building a positive professional reputation is a journey. Digital media marketing has facilitated this process. You can rapidly post across multiple social media platforms. Even more, the ubiquitous Google search reveals loads of information, and there’s the rub! We’re all one slip away from a trashed reputation.
Given the power of the Internet to impact your professional reputation, I recommend the 3-D’s of digital communication: Discreet, Diplomatic and Dignified.
Discreet: Discretion was revered at one time. It was considered boorish to endlessly disgorge personal details. Discretion enhances your professional brand.
Diplomatic: Children are taught to be nice and caring. That’s diplomacy in a nutshell. Aim to be a Rorschach test. Allow people to see things from their point of view. Everyone likes their viewpoint affirmed.
Dignified: Self-control, moderation and honorable behavior are hallmarks of being dignified. Dignity wraps us in a pleasant and respectful aroma. Can you imagine if everything posted on the Internet was dignified? How delightful that would be!
The 3-D’s of digital communication protect you and everyone from the insidious 3-I’s of the Internet: those boringly mundane posts that are inane, the persistently strident that are irritating, and the toxically belligerent that are insulting. I could share lots of examples, but that would break my own rules (and you’ve seen plenty).
Tools of Positive Digital Marketing
Now for some useful tools for positive and productive digital marketing. There is a great deal of good free guidance from industry experts. Since, a major tenet of social media marketing is sharing valuable content free, the experts practice what they preach. Do your own Google search or check out these favorites:
- Social Media Publishing Services: HooteSuite and top 6 alternatives for 2019
- DIY Beautiful websites: WIX or SquareSpace
- Logo & Marketing Design: 99Designs
- Freelance Marketplace for Hiring Pros: fiverr
- Self-Publishing for e-books & print books: Amazon owned KDP Direct Publishing (formerly CreateSpace. Amazon merged KDP and CreateSpace in 2019)
Check out more free content at Barbara Kay Coaching. Even better, reach out and I’ll connect to the resource right for your specific interests. Because there is a limit to the free productive advice on the internet (and sadly no limit to the inane, irritating and insulting).
