Fact of the Day:
The Affluent Insights Quarterly just released the latest research on wealthy Americans (investible assets of $250,000 and more). Here are the key points and five opportunities they reveal:
Fact: 44% of those surveyed work with an advisor – of those 81% are satisfied
Opportunity #1: Great news! The wealthy are pleased with their advisors – that makes for great referrals!
Fact: 56% do NOT work with a financial advisor
Opportunity #2: Stunning, a majority of wealthy Americans need advisor assistance – many new clients are waiting!
Fact: Women are much more concerned than men about their financial health in ALL areas. This translates into a concern index that is 10-15% higher across the board
Opportunity #3: Women have a strong desire to get their financial house in order – those who meet this need will engage these clients!
Fact: Women are the center of multigenerational finances as gatekeepers to the retirees and the next generation
Opportunity #4: Engage the women and reach all generations of clients!
Fact: Women have a broad and deep influence over finances in wealthy households – they make many decisions!
Opportunity #5: The experts say it best: “Advisors should keep in mind the greater role of women in financial decisions when engaging their clients” Lyle LaMothe – head of U.S. Wealth Management, Merrill Lynch.
I love uncovering new research like this. It continues to reinforce everything written in The $14 Trillion Woman. Women are the dominant force over the nation’s wealth.
Resource of the Day
Read more on the Affluent Insights Quarterly research described thoroughly in this article by Workforce online magazine http://www.workforce.com/section/00/article/27/13/94.php
Call or email me and we’ll talk. Visit www.barbarakaycoaching.com and sign up for Top Tips newsletter and receive a summary of key tools: Why the Financial Industry Fails with Women Clients & How to Fix It.
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